We’ve spent more than two decades building some of the most-loved brands in the world.
We know how to create brands that appeal, engage and persuade. We bring the same formula to the brands we work with.
Our battle-tested & proven methodology leaves no aspect untouched: we engage on consumer insights, brand artifacts,
competitive analysis, target mindset, archetypal analysis, brand mission & vision, and much more.
Origin story, brand WHY, brand values, attributes, features, approach & methodology
Market assessment, cultural thermals, category convention, competitive analysis
Insights into mindset and psychographic influences that drive interest, hesitation and persuasion
Distinct value proposition, brand promise, benefits, values, brand vision & mission, reasons to believe, brand essence, archetype
Logo, brand tone & voice, tagline, naming, color schema, typography, website wireframe, style guide
Communications strategy & planning, media recommendation, social, e-blasts / newsletters, blog writing, case studies, brand books and other marketing materials
Origin story, brand WHY, brand values, attributes, features, approach & methodology
Market assessment, cultural thermals, category convention, competitive analysis
Insights into mindset and psychographic influences that drive interest, hesitation and persuasion
Distinct value proposition, brand promise, benefits, values, brand vision & mission, reasons to believe, brand essence, archetype
Logo, brand tone & voice, tagline, naming, color schema, typography, website wireframe, style guide
Communications strategy & planning, media recommendation, social, e-blasts / newsletters, blog writing, case studies, brand books and other marketing materials
We research, inform, uncover and build up your brand to distill it down to a sharp, laser-focused brand and marketing strategy.
One that instantly differentiates your business from the competition and makes you the obvious, right choice to the audience you care about reaching.
We’re a team of visionary brand
builders inspired by visionaries
– the fixers, the tinkerers,
the imaginators:
Perhaps small in size but boundless in vision. The people intent on offering solutions to today’s problems. (Maybe that’s you.)
We’re brand strategists at heart. We spend our days thinking about how to make brands like yours stand out, from tightening your business strategy all the way through to compelling and persuasive marketing strategy. We’ve developed a methodical approach to branding that brings clarity, differentiation and creativity to business.
Beyond that: we take pride in being masterful storytellers. We bring soul and emotion to branding, and create connection for your brand in a way that transports and persuades. Every brand has a story, and in brand consulting it’s our job to make yours magnetic – with strategy and design – so you can go change the world.
In a world of linear or scatterplot thinkers, we bring the best of both together for methodical creativity. Our approach is rigorous and comprehensive, grounded in research, analysis, insights and deep think. This foundation allows us to brand-build with vibrancy, knowing every aspect has been methodically thought-through.
We’re known for approaching our work with passion and intensity. We’re not laissez-faire about anything — especially something as critical as your brand reputation. We know you’re entrusting us with your livelihood, which is why our method is relentless and thorough. Our track record delivers for even the most discerning clients.
To those that laud the multi-tasking skillset: we politely demur. We’re small and single-minded. We work with only a few clients at a time. This affords us the luxury of making you a priority and working deeply on your brand to deliver truly insightful strategy. Because you’re not hiring us to stay on top of our business, but to get to the bottom of yours.
Because we want to do more with our skills than just sell stuff; we want to help solve problems. We know our motivations. We prefer to work with those who are shaping the new industries of business with purpose and passion.
In her 20+ year career as a brand strategist, Juliana Spaven has worked with some of the largest and most iconic brands in the world, including VISA, The Gap / Old Navy, RayBan/LensCrafters, Dove (Campaign for Real Beauty), Herbal Essences, and Google.
In 2011, she joined the U.S. State Department, where she focused on branding and marketing U.S. policy to foreign countries and multilateral interlocutors. Her powerful campaigns resulted in formal recognition of her work.
In 2017 Juliana founded Magnetic Brand Strategy, a brand consulting agency dedicated to helping solutions-driven brands hone their vision and get clear about their rightful position in the market. She’s passionate about making her clients magnetic to success.
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